Embrace_Baby.jpg

Juvenile Packaging Design

A Necessary Brand Update

This brand has over 60 years of equity, so keeping some of the original elements from that brand have added a heritage touch.

Client / 

The First Years

 

Role / 

Creative Direction

 

Year / 

Present

original logo
original logo

press to zoom
new logo
new logo

press to zoom
new tag line
new tag line

press to zoom
original logo
original logo

press to zoom
1/3
TFY_StyleGuide_Voice_Tone.jpg
TFY_ElectricSteamSterilizer_Packaging_La